In the first year, play is how babies build everything from neck strength to cause and effect. The right toys are simple: high contrast for new eyes, things to reach for and grasp, and toys that respond when baby moves.
Here is every baby toy in our store, grouped by what it does, with a quick guide to what tends to work at each stage. For the bigger picture, read about how learning through play shapes early development.
What babies enjoy, month by month
- 0–3 months: high-contrast cards and patterns, a play gym to look up at, short sessions of tummy time.
- 3–6 months: things to bat, reach for and grab; rattles and toys that make a sound when moved.
- 6–9 months: sitting play, toys that roll away to chase, simple cause-and-effect toys.
- 9–12 months: stacking, dropping, pulling up to stand, first push-and-pull toys.
Play gyms and tummy time mats
A play gym gives a newborn something to look at and later reach for; most of ours convert to sit-up play as baby grows.
Sensory and motion-activated toys
Toys that answer baby’s own movement with lights, music or sound are a baby’s first lesson in cause and effect.
Toys for sitters, crawlers and early walkers
Once baby is sitting and moving, toys that roll, stack and pull along take over.
Newborn gift bundles
Ready-made sets that cover play and bath time, ideal for baby showers and new parents.
Frequently asked questions
What is the best first toy for a newborn?
A play gym or a set of high-contrast cards. Newborns see bold patterns best, and a gym gives them something to focus on during floor time.
How much tummy time does a baby need?
Start with a few minutes several times a day and build up as baby gets stronger. A tummy time mat with a mirror and textures keeps it interesting.
What makes a good baby shower gift?
A bundle that covers daily routines, such as a play gym with a bath toy, is useful from day one and saves the parents shopping for each piece.
Not sure what is safe at each age? Read our complete guide to toy safety. Every order ships free in the US.